BRICO

Idea: The movie adaptation of the erotic romantic novel « 50 Shades of Grey » is teased everywhere in the world and comes out on Valentine’s day. The same week the movie came out, I made a top topical Facebook post with a little (intended) pun in French. Followers of the Brico brand welcomed it very well and shared the fun more than what was expected (+1.200 shares).

Platform – Facebook

On Top content/Top Topical – Cinquante Nuances d’Engrais

Click image to enlarge

The original title

French – « Cinquante Nuances de Grey. »
English – « Fifty Shades of Grey. »

The pun (in visual)

French – « Cinquante Nuances d’engrais. »
English – « Fifty Shades of fertilizer. »

Post copy

French – « Alors, qui va au cinéma aujourd’hui ? 😉 »
English – « So, who’s going to the movies today? 😉 »