OGILVY SOCIAL.LAB

The brief: It’s two weeks before Christmas and everyone in the office is overwhelmed by end of the year work. We now need to think of a nice way to send our best wishes to every client. With 200€ budget.

Platform – Giphy, B2B Mailing, Facebook, Instagram

A Christmas .gif(t) from Ogilvy & Social.Lab
More than 100 short videos shot in two days

The idea – « It’s a gift! » « No, it’s a .gif! » « OK, it’s a .gif(t)! »

The solution – « The .gif(t) ». In two days, we shot more than 100 short videos. Every colleague individually and the different teams working on specific clients. Then we turned them into .gif format and made them available on a dedicated Giphy page. Everyone in the agency was able to easily grab the links to their Christmas .gif(t)s and share them with their clients by email or on their favorite social platforms.

Watch them all here – giphy.com