CARREFOUR

The facts: There’s a hype around the Pokémon GO app. You gotta catch them all… in augmented reality. The thing is that some of them only show up in other countries.

Platform – Facebook

#CarrefourGO (Proactive idea)
Casemovie

The idea: Enter Carrefour GO, a contest where you have to take a fun photo of you catching Pokémons in a Carrefour supermarket and post it on your social accounts using #CarrefourGO. We gave users the chance to win up to 25 trips around Europe to throw some Pokéballs abroad and catch the missing Pokémons in their collection.

Content produced
The visuals were shared on the 12 Carrefour Facebook pages

User generated content
People had a lot of fun in the supermarkets

The results

-The Carrefour brand connected with its younger audience.
-We got millennials to create user generated content while driving in-store traffic.
-More than 1.000.000 people reached in less than two weeks.
-Over 13.000 interactions received.
-1.750 shares on Facebook.

-Major Belgian media such as « Le Soir » and « La Nouvelle Gazette » talked about the brand.
Le Soir : lesoir.be/la-pokemonetisation-est-en-marche
Gondola.be: gondola.be/FR/carrefour-surfe-sur-succes-de-pokemon-go
Gondola.be: gondola.be/NL/carrefour-speelt-met-wedstrijd-op-succes-pokemon-go
Digimedia: digimedia.be/sociallab-devient-maitre-pokemon-pour-carrefour