CITROËN

The facts: The eighth and final season of the fantasy drama television series Game of Thrones is about to start and is everywhere on social media.

Platform – Facebook, Instagram

Top topical – C5 Aircross launch
Instagram story FR and NL

Proactive idea: Citroën has just launched its New and larger SUV C5 Aircross and wants to show its powerful and dynamic personality. But with Game of Thrones taking all the visibility, there’s not much left for Citroën’s new outstanding SUV. A little Game of Thrones twist later, It was the perfect time to bring attention back to the new C5 Aircross.

For Belgium, PSA usually only adapts the international content to the languages of the region. Being able to validate these proposals made the whole Citroën team of the agency very happy. Also, the performances of the content provided was better than any content published the three previous months.