KIRI

The brief: Bel is launching a new version of its Kiri cream cheese called « Kiri Fresh Style ». We are provided the UK assets made for print, a TVC and a 6 seconds bumper ad. The mission is to keep the launch campaign integrated and complete it by creating social media content using the same assets.

Platform – Facebook, Instagram

Idea: Adapting the assets was no big deal but what is interesting is that on social media we can play with special formats and that’s what we did. We hid the new product inside of a Live Photo (available on iOS devices). Whenever the user presses and holds his/her thumb on the Live Photo that just showed up in his/her Facebook newsfeed, the blurred image disappears and reveals the new Kiri Fresh Style in a nice little animated video. Release your thumb and the image gets blurred again. A fun and interactive user experience directly happening in the newsfeed that the client really appreciated.

Other pieces of social content were produced for the launch campaign