QUICK

Idea: For Quick Belgium, between the ongoing content and campaigns, we made more engaging posts. Here, we asked the Quick community to share the best way to order the iconic Giant burger without using the word ‘Giant.’ Followers of the Quick page loved it and played along by posting +1.000 comments in FR and +1.200 comments in NL. Our community manager had a blast answering and connecting with the food lovers.

Platform – Facebook, Instagram

On Top content – Can’t use the word ‘Giant’
Facebook/Instagram newsfeed content

Click image to enlarge

See full post FR
See full post NL

Supers

French – « Commande ton Giant sans utiliser le mot Giant. »
Dutch – « Bestel je Giant zonder het woord Giant te gebruiken. »
English – « Order your Giant without using the word Giant. »


Post copy

French – « Imagine, tu es dans ton Quick préféré : comment tu t’y prends pour commander un Giant sans prononcer le mot ‘Giant’ ? 😜 Okaaaaay, let’s go. 👇 »

Dutch – « Oké, je staat in je favoriete Quick: hoe zou jij een Giant bestellen als je het woord ‘Giant’ niet zou mogen uitspreken? 😜 Okaaaaay, let’s go. 👇 »

English – « Imagine, you’re in your favorite Quick: how do you go about ordering a Giant without saying the word ‘Giant’? 😜 Okaaaaay, let’s go. 👇 »